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  • AI in Digital Marketing: Transforming How Brands Connect

    AI in Digital Marketing: Transforming How Brands Connect

    Artificial Intelligence (AI) is reshaping digital marketing by helping brands understand customers better and act faster. From personalized recommendations and chatbots to predictive analytics and automated ad campaigns, AI enables marketers to deliver the right message at the right time. It improves targeting accuracy, reduces manual effort, and boosts ROI by analyzing large volumes of…


  • From Farming Roots to a ₹100 Crore Dairy Empire: The Unadvertised Success of Vastu Ghee

    From Farming Roots to a ₹100 Crore Dairy Empire: The Unadvertised Success of Vastu Ghee

    From Farming Roots to a ₹100 Crore Dairy Empire: The Unadvertised Success of Vastu Ghee In the world of startups, where high-tech visions usually grab the spotlight, there are still some who carve their path in traditional fields and make a big impact quickly. The journey of Bhupat Sukhadiya is one such story that stands…


  • How EaseMyTrip Became the 2nd Largest Online Travel Platform in India: A Case Study in Innovation and Customer Focus

    How EaseMyTrip Became the 2nd Largest Online Travel Platform in India: A Case Study in Innovation and Customer Focus

    How EaseMyTrip Became the 2nd Largest Online Travel Platform in India: A Case Study in Innovation and Customer Focus Follow Rikant Pittie On Linkedin Instagram Remember when the travel and tourism industry was hit hard by the COVID-19 pandemic, leaving many travel-tech startups in the country without business?  The Pittie brothers – Nishant, Rikant, and…