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From Farming Roots to a ₹100 Crore Dairy Empire: The Unadvertised Success of Vastu Ghee

From Farming Roots to a ₹100 Crore Dairy Empire: The Unadvertised Success of Vastu Ghee

From Farming Roots to a ₹100 Crore Dairy Empire: The Unadvertised Success of Vastu Ghee In the world of startups, where high-tech visions usually grab the spotlight, there are still some who carve their path in traditional fields and make a big impact quickly. The journey of Bhupat Sukhadiya is one such story that stands out. Raised in a humble farming household, Bhupat’s early career was modest, managing production in a dairy plant for a small salary of Rs 2500….

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How EaseMyTrip Became the 2nd Largest Online Travel Platform in India: A Case Study in Innovation and Customer Focus

How EaseMyTrip Became the 2nd Largest Online Travel Platform in India: A Case Study in Innovation and Customer Focus

How EaseMyTrip Became the 2nd Largest Online Travel Platform in India: A Case Study in Innovation and Customer Focus Follow Rikant Pittie On Linkedin Instagram Remember when the travel and tourism industry was hit hard by the COVID-19 pandemic, leaving many travel-tech startups in the country without business?  The Pittie brothers – Nishant, Rikant, and Prashant – The brains behind EaseMyTrip, a startup that’s all about making travel easier were also facing the heat. But they did something extraordinary to…

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Vision, Grit, and Customer Focus: The Secret Ingredients Behind EaseMyTrip’s Billion-Dollar Empire 

Vision, Grit, and Customer Focus: The Secret Ingredients Behind EaseMyTrip’s Billion-Dollar Empire 

Vision, Grit, and Customer Focus: The Secret Ingredients Behind EaseMyTrip’s Billion-Dollar Empire Follow Rikant Pittie On Linkedin Instagram In the first six months of its beginning, one of the travel agents duped EaseMyTrip by booking air tickets using fake credit cards. The bootstrapped company encountered a loss of Rs 26 lakh overnight and was on the brink of a shutdown. But Rikant, Nishant, and Prashant Pitti – Founders of EaseMyTrip – didn’t lose hope. They borrowed some money. Their father…

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Building a Travel Empire: The Story of EaseMyTrip’s Rise from a Small Business to a Billion-Dollar Company 

Building a Travel Empire: The Story of EaseMyTrip’s Rise from a Small Business to a Billion-Dollar Company 

Building a Travel Empire: The Story of EaseMyTrip’s Rise from a Small Business to a Billion-Dollar Company Follow Rikant Pittie On Linkedin Instagram EaseMyTrip was once a small business built out of the founder’s room. Today, it is India’s second-largest online travel agency with a market cap in excess of one billion USD.  This is the fascinating story behind this OTA giant. Nishant, Prashant, and Rikant Pittie were unlike other kids in their neighborhood. They always had that entrepreneurial spark…

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Leading Kinetic into a New Era: Ajinkya Firodia’s Journey of Resilience, Triumph and Expansion 

Leading Kinetic into a New Era: Ajinkya Firodia’s Journey of Resilience, Triumph and Expansion 

Leading Kinetic into a New Era: Ajinkya Firodia’s Journey of Resilience, Triumph and Expansion Follow Ajinkya Firodia On Linkedin Instagram In the early 1970s, India was divided between people who stuck to their traditional bicycles and thrill-seekers who were fast adapting to scooters. For most of the middle-class population, cycles worked better because they were cheap, durable, and required minimal maintenance. On the other hand, motorcycles were attracting a lot of attention for the speed and comfort they offered, but…

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Bootstrapped to $1 Billion IPO – The story of EaseMyTrip

Bootstrapped to $1 Billion IPO – The story of EaseMyTrip

Bootstrapped to $1 Billion IPO – The Story of EaseMyTrip Follow Rikant Pittie On Linkedin Instagram In 2020, the travel industry was hit hard by the COVID-19 pandemic. Many companies were forced to close their doors, and the future of EaseMyTrip looked bleak. But the Pittie Brothers were not the ones who would give up so easily. They made a bold decision that would change the course of the company’s history. Read on to find out what they did. Beginning…

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The Bihari Boy Who Revolutionized the Indian Insurance Sector: The Story of Ankit Agrawal and InsuranceDekho

The Bihari Boy Who Revolutionized the Indian Insurance Sector: The Story of Ankit Agrawal and InsuranceDekho

The Bihari Boy Who Revolutionized the Indian Insurance Sector: The Story of Ankit Agrawal and InsuranceDekho Follow Ankit Agrawal On Linkedin Instagram The year was 2012.  Ankit Agrawal’s father was admitted to a hospital for 11-12 days. The family was, of course, concerned about his speedy recovery. Thankfully, his father had health insurance, which many Indians don’t have or care about, even today. However, upon completing the discharge formalities, the hospital handed them a bill of around 10 lakhs. For…

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7 Reasons Why Your Restaurant Needs Online Branding Services

7 Reasons Why Your Restaurant Needs Online Branding Services

Think about all the times that you wanted to go to a restaurant but wanted to check out what the menu, the ambiance, and the pricing of the restaurant would be like. This is where digital marketing and advertising come into play. It is through the digital marketing efforts of a restaurant that it is visible on internet searches, and you, as a customer, get information regarding the same. For restaurants to survive in this digital age where all types…

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Guide to Building a Social Commerce Strategy for Small Businesses

Guide to Building a Social Commerce Strategy for Small Businesses

Today’s social media platforms—Facebook, Instagram, Snapchat, YouTube, and other regional platforms—have an influx of millions of users weekly. For small businesses, social media is the primary channel through which they generate awareness about their business. Leveraging social media for sales is what a social commerce strategy is all about. An effective and compact strategy is essential to optimize social media platforms for the direct selling of products and services. It is not only about how a business markets itself, but…

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Guide To Success: In-depth Meta Ads Checklist for Optimization

Guide To Success: In-depth Meta Ads Checklist for Optimization

Since the inception of social media marketing, the corporate world has evolved dramatically. Nowadays, most people will use Facebook (now rebranded as Meta) as their primary advertising channel rather than traditional ones. Because of its large user base, Meta Ads is a go-to platform for marketing a small-to-medium firm (SME) or a conglomerate. After all, how could you possibly miss the point when you’re advertising on a platform with millions of users active at any given time? As experts in…

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