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Bootstrapped to $1 Billion IPO – The story of EaseMyTrip

Bootstrapped to $1 Billion IPO – The story of EaseMyTrip

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Bootstrapped to $1 Billion IPO – The Story of EaseMyTrip Follow Rikant Pittie On Linkedin Instagram In 2020, the travel industry was hit hard by the COVID-19 pandemic. Many companies were forced to close their doors, and the future of EaseMyTrip looked bleak. But the Pittie Brothers were not the ones who would give up so easily. They made a bold decision that would change the course of the company’s history. Read on to find out what they did. Beginning…

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The Bihari Boy Who Revolutionized the Indian Insurance Sector: The Story of Ankit Agrawal and InsuranceDekho

The Bihari Boy Who Revolutionized the Indian Insurance Sector: The Story of Ankit Agrawal and InsuranceDekho

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The Bihari Boy Who Revolutionized the Indian Insurance Sector: The Story of Ankit Agrawal and InsuranceDekho Follow Ankit Agrawal On Linkedin Instagram The year was 2012.  Ankit Agrawal’s father was admitted to a hospital for 11-12 days. The family was, of course, concerned about his speedy recovery. Thankfully, his father had health insurance, which many Indians don’t have or care about, even today. However, upon completing the discharge formalities, the hospital handed them a bill of around 10 lakhs. For…

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7 Reasons Why Your Restaurant Needs Online Branding Services
7 Reasons Why Your Restaurant Needs Online Branding Services

7 Reasons Why Your Restaurant Needs Online Branding Services

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Think about all the times that you wanted to go to a restaurant but wanted to check out what the menu, the ambiance, and the pricing of the restaurant would be like. This is where digital marketing and advertising come into play. It is through the digital marketing efforts of a restaurant that it is visible on internet searches, and you, as a customer, get information regarding the same. For restaurants to survive in this digital age where all types…

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social commerce strategy
Guide to Building a Social Commerce Strategy for Small Businesses

Guide to Building a Social Commerce Strategy for Small Businesses

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Today’s social media platforms—Facebook, Instagram, Snapchat, YouTube, and other regional platforms—have an influx of millions of users weekly. For small businesses, social media is the primary channel through which they generate awareness about their business. Leveraging social media for sales is what a social commerce strategy is all about. An effective and compact strategy is essential to optimize social media platforms for the direct selling of products and services. It is not only about how a business markets itself, but…

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meta ads checklist
Guide To Success: In-depth Meta Ads Checklist for Optimization

Guide To Success: In-depth Meta Ads Checklist for Optimization

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Since the inception of social media marketing, the corporate world has evolved dramatically. Nowadays, most people will use Facebook (now rebranded as Meta) as their primary advertising channel rather than traditional ones. Because of its large user base, Meta Ads is a go-to platform for marketing a small-to-medium firm (SME) or a conglomerate. After all, how could you possibly miss the point when you’re advertising on a platform with millions of users active at any given time? As experts in…

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Content marketing ideas
Strategies for Generating Unique Content Marketing Ideas

Strategies for Generating Unique Content Marketing Ideas

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There is no other replacement for good and quality content that can capture an audience’s attention. By “content,” we don’t just mean words or blogs; we also mean videos, images, social media captions, and anything that a viewer sees. Content is king, and having the correct type of content marketing ideas can be the turning point for a brand.  When it comes to creating different types of content that are unique and that will grab the attention of an audience,…

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Personal Online Branding For Doctors
Reasons Why Personal Online Branding For Doctors Works Well!

Reasons Why Personal Online Branding For Doctors Works Well!

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Personal branding is how you communicate who you are to the rest of the world. Your personal brand is comprised of your voice, personality, hobbies, what you’re good at and enthusiastic about, and how you express those things to the world. Creating Personal Online Branding for Doctors opens up numerous chances for success. You may connect with fellow medical specialists and thought leaders on social media who you may never have met in person. We’ve met so many other doctors…

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best seo company in pune
Best SEO Company in Pune for Kickstarting Link Building Today

Best SEO Company in Pune for Kickstarting Link Building Today

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Think of your website as a gateway for customers to learn something they didn’t know before, get a product they desperately need, or avail themselves of a service that might change their lives. Your website is where customers find and interact with you as a brand, and there are many ways in which they can find you.  Some of the best SEO company in Pune provide optimum link-building solutions to brands. Here’s an overview of how to kickstart link building…

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digital marketing services for healthcare industry
B2B Digital Marketing Services for Healthcare Industry: The Basics

B2B Digital Marketing Services for Healthcare Industry: The Basics

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B2B Digital Marketing Services for Healthcare Industry: The Basics India’s healthcare industry has been growing at a Compound Annual Growth Rate of 22%. The value of the healthcare industry as of 2022 was $8.8 billion. So, there’s no denying that healthcare is one of the most critical industries in the world and is fairly untapped in digital marketing. Digital marketing services for healthcare industry are a relatively new concept that has yet to bloom fully.  The healthcare industry may not…

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Unique Content Marketing Ideas
Secret Strategies for Generating Unique Content Marketing Ideas

Secret Strategies for Generating Unique Content Marketing Ideas

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In this content-saturated age of technology, organisations’ most treasured marketing assets are fresh, distinctive content marketing concepts. However, they can be elusive at times, and in the end, we simply jump on the bandwagon, producing what is already out there. As a result, our information becomes buried deep in the search results, unable to cut through the noise and stand out. We understand what you mean as a content marketing agency. If you’ve been stuck in a creative rut for…

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