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social commerce strategy
Guide to Building a Social Commerce Strategy for Small Businesses

Guide to Building a Social Commerce Strategy for Small Businesses

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Today’s social media platforms—Facebook, Instagram, Snapchat, YouTube, and other regional platforms—have an influx of millions of users weekly. For small businesses, social media is the primary channel through which they generate awareness about their business. Leveraging social media for sales is what a social commerce strategy is all about. An effective and compact strategy is essential to optimize social media platforms for the direct selling of products and services. It is not only about how a business markets itself, but…

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meta ads checklist
Guide To Success: In-depth Meta Ads Checklist for Optimization

Guide To Success: In-depth Meta Ads Checklist for Optimization

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Since the inception of social media marketing, the corporate world has evolved dramatically. Nowadays, most people will use Facebook (now rebranded as Meta) as their primary advertising channel rather than traditional ones. Because of its large user base, Meta Ads is a go-to platform for marketing a small-to-medium firm (SME) or a conglomerate. After all, how could you possibly miss the point when you’re advertising on a platform with millions of users active at any given time? As experts in…

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Content marketing ideas
Strategies for Generating Unique Content Marketing Ideas

Strategies for Generating Unique Content Marketing Ideas

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There is no other replacement for good and quality content that can capture an audience’s attention. By “content,” we don’t just mean words or blogs; we also mean videos, images, social media captions, and anything that a viewer sees. Content is king, and having the correct type of content marketing ideas can be the turning point for a brand.  When it comes to creating different types of content that are unique and that will grab the attention of an audience,…

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best seo company in pune
Best SEO Company in Pune for Kickstarting Link Building Today

Best SEO Company in Pune for Kickstarting Link Building Today

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Think of your website as a gateway for customers to learn something they didn’t know before, get a product they desperately need, or avail themselves of a service that might change their lives. Your website is where customers find and interact with you as a brand, and there are many ways in which they can find you.  Some of the best SEO company in Pune provide optimum link-building solutions to brands. Here’s an overview of how to kickstart link building…

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digital marketing services for healthcare industry
B2B Digital Marketing Services for Healthcare Industry: The Basics

B2B Digital Marketing Services for Healthcare Industry: The Basics

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B2B Digital Marketing Services for Healthcare Industry: The Basics India’s healthcare industry has been growing at a Compound Annual Growth Rate of 22%. The value of the healthcare industry as of 2022 was $8.8 billion. So, there’s no denying that healthcare is one of the most critical industries in the world and is fairly untapped in digital marketing. Digital marketing services for healthcare industry are a relatively new concept that has yet to bloom fully.  The healthcare industry may not…

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Unique Content Marketing Ideas
Secret Strategies for Generating Unique Content Marketing Ideas

Secret Strategies for Generating Unique Content Marketing Ideas

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In this content-saturated age of technology, organisations’ most treasured marketing assets are fresh, distinctive content marketing concepts. However, they can be elusive at times, and in the end, we simply jump on the bandwagon, producing what is already out there. As a result, our information becomes buried deep in the search results, unable to cut through the noise and stand out. We understand what you mean as a content marketing agency. If you’ve been stuck in a creative rut for…

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Digital Marketing for Healthcare Industry
Why Digital Marketing for the Healthcare Industry is Important?

Why Digital Marketing for the Healthcare Industry is Important?

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Healthcare is a very competitive industry. As a result, in order to attract new clients, businesses must enhance awareness of their services and provide outstanding care. According to several studies, most consumers prefer to call ahead or undertake internet research before seeing a medical professional. Digital marketing for the healthcare industry exposes your clinic’s services to a bigger audience, resulting in a strong brand image that may help retain current patients while also recruiting new ones. The internet is also…

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video marketing
7 Reasons Why Video Marketing Is the Best Marketing Tactic

7 Reasons Why Video Marketing Is the Best Marketing Tactic

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Videos have always been popular. Their popularity as content viewed for entertainment, education, leisure, knowledge, etc., has only been increasing yearly. There are more people in the world today who are viewing videos daily than ever before. Videos are going to continue on their popularity index, engaging more people than before. Organizations today consider video marketing to be an asset and their go-to marketing tool. More than 80–90% of companies use videos as part of their campaigns to attract new…

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seo checklist
The Ultimate SEO Checklist: Key Steps to Google Success!

The Ultimate SEO Checklist: Key Steps to Google Success!

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If you manage an enterprise SEO programme for a major brand, the organisation is essential. You’ll be responsible for a variety of projects, including technical SEO, on-page SEO, content planning, keyword research, link building, and much more. If you don’t want to get buried in work and overlook critical deliverables, you should create at least a basic SEO checklist. So, if you need a tutorial, utilise this step-by-step ultimate SEO checklist to manage the most complex SEO tasks and enhance…

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The Synergy of Video Formats & the Customer-Buying Journey

The Synergy of Video Formats & the Customer-Buying Journey

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In any business, the customer is at the center of attention. A business that has no focus or connection with the needs, wants, or desires of a customer are on a slow journey toward failure. As a business owner, there are a lot of ways in which you can grab someone’s attention. The challenge is to use the correct medium and digital touchpoint to reach out to them. What’s most important for businesses that want to succeed with their digital…

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