There is no other replacement for good and quality content that can capture an audience’s attention. By “content,” we don’t just mean words or blogs; we also mean videos, images, social media captions, and anything that a viewer sees. Content is king, and having the correct type of content marketing ideas can be the turning point for a brand.
When it comes to creating different types of content that are unique and that will grab the attention of an audience, there are some basic rules and secret strategies that one can follow. Of course, even in moment marketing, the majority of the content produced adheres to industry standards and market trends. However, one constant remains, all content marketing ideas stem from a central pivot: research.
Why Are Unique Content Marketing Ideas Required?
Before we get into the different ways to generate unique content marketing ideas, the first step is to define why we need unique content. Firstly, marketing is how brands and organizations present themselves to the outside world.
For example, if there is a product that a brand is selling, marketing would be how the product is communicated to enable sales. Marketing is, by far, the bridge between an organization and its target market or audience.
As such, there has to be a language that is used for this communication. That language is the content. Any message that promotes a brand or what it does, whether it be in the form of a button, a video, an email, or even a personalized text message, can be categorized as marketing.
As a content marketing company in Pune, we at Digikore Digital understand the psychology of how content affects different audiences. As such, we aim to bridge the communication gap that indirectly affects sales for brands.
Steps for Generating Unique Content Marketing Ideas
Unique content marketing ideas are something that has not yet occurred to other brands that cater to the same audience. Though it seems to be a mammoth task that may take a lot of time, some easy steps ensure that the content ideas that you create are bound to gain traction.
Research, Research, and More Research!
There is no substitute for research. The more extensive the content research is for a topic, the better the idea is going to be. Most brands follow the market standard and make sure that their marketing content is somewhat in line with the demands of their target audience. Understanding the pain points of a customer and then generating content that is bound to get their attention is what matters.
Consider Audience Demographics & Personas
The first and most important step is to pinpoint the audience. Who are your customers? What age group do they belong to? What is the problem that they are facing? How are you going to communicate with them? What are the pain points for this group? – All these questions require an answer to create a persona.
For marketing and sales, most brands create several dummy personas of their ideal customer. These personas are divided according to their demographics and behavioral patterns. As a result, because they are different customers, different content marketing ideas will appeal to them.
Moment Marketing Through Content
Some brands capitalize on current trends. They target something that is going to go viral and then generate brand-specific content around it. This is a great way to be remembered and enter the “black box” of the consumer brand.
Moment marketing is one of the best ways for brands to enter the “black box” of the consumer mind. The definition is simple: to get on the trend and generate content that is specific to that trend but still related to the brand.
Keyword Research: What’s Trending?
Anyone can come up with content marketing ideas, but if the content has no value or leads nowhere, the effort is pointless. One can give credit for extensive keyword research depending on the industry one serves. Moreover, generating content marketing ideas as per the keywords is a sure way to get traction in the market and reach a target group.
A content marketing company in Pune says that keyword research is the only way of ensuring that the SEO and the ranking of a website if maintained. Researching keywords, developing content around those keywords, and finally posting them over time ensures great domain authority. It is beneficial to conduct keyword research as a long-term marketing strategy.
Social Media Content – Making It Unique
There is no denying that social media is THE hub where customers are always there. Creating a competing content marketing idea for social media requires time and a lot of effort. What matters is competitor analysis of posts, who they are targeting, and, most importantly, engaging customers online.
Social media is the bridge that can effectively connect a brand to its target audience. The only place to build brand awareness and credibility is on social media. The only way to build all this – is through content marketing ideas.
Making social media content unique means going out of the way to generate content. The best content marketing company in Pune suggests posting relatable, timely, relevant, and always engaging content for the audience. A brand will also gain traction through the effective use of reels and hashtags.
Other important points to note for creating content marketing ideas
To be honest, when it comes to advise on how to generate content, there is no “one rule applies to all”. Every brand and organization, though catering to common markets has its unique take on making content marketing ideas. Brands also have a unique voice and personality, which is evident in the content and communications they send to customers.
In addition to the critical steps above, we recommend the following steps as well for generating great content marketing ideas:
- Generative quality over quantity content. Sometimes less is more, and sometimes all your audience needs is a simple, easy message to take an action.
- Test your content. Testing is always the best way of knowing whether a content bucket is working or not. Test for content marketing ideas takes into consideration the factors of audience engagement, reach, saves, link clicks, etc.
- Social listening for feedback and new ideas. Social listening is the activity of knowing what a brand’s customers think about the brand. It is knowing about the image that a brand has in the eyes of the public. Listening to what others have to say about the brand, engaging them in one-on-one conversations, and offering personalized solutions are all a part of this. Some of the best content marketing ideas come from active social listening.
When it comes to generating content marketing ideas, there is no one better than an agency that has been working in the field of digital marketing for years. As a member of the best content marketing company in Pune, we at Digikore Digital understand marketing trends, industries, and customers. Researching unique content marketing ideas is one of our content ninjas’ specialties.
Check out our website today for personalized digital marketing and content marketing solutions to grow your business.