Personal branding is how you communicate who you are to the rest of the world. Your personal brand is comprised of your voice, personality, hobbies, what you’re good at and enthusiastic about, and how you express those things to the world. Creating Personal Online Branding for Doctors opens up numerous chances for success. You may connect with fellow medical specialists and thought leaders on social media who you may never have met in person. We’ve met so many other doctors on Instagram who, like me, have moved on to different fields, and I’ve made so many new friends in the process!
On the one hand, doctors want their marketing and advertising messaging to be distinct and stand out from the crowd. Simultaneously, they seek to avoid offending healthcare colleagues with a message that appears to assert professional superiority.
Healthcare has altered substantially in recent years as a result of reform efforts. As competition heats up, medical providers are developing carefully prepared organisational and personal branding strategies.
Personal online branding for doctors: Being yourself can help your practice
Personal branding, in particular, is considered a beneficial approach to identifying oneself in the American workplace, according to the Harvard Business Review article.
And as we’ve talked about previously: “Much like a professional reputation, the concept and goal of branding is the process of building a unique name and image. More than ever before, healthcare branding creates a distinct and distinctive distinction.”
Personal branding for individual doctors is a valuable and effective extension of a medical practice’s or organization’s unique brand statement. It is a method of controlling and directing what is unique and relevant about who you are, and so guiding how your professional reputation is seen by the audience.
In addition, personal online branding for doctors: can …
- Highlight distinct talents and abilities.
- Establish credibility and qualifications.
- Motivate and influence champions and influencers.
- Increase public presence and awareness.
- Increase patient demand and loyalty.
- Encourage greater patient cooperation.
- Boost professional recommendation trust and regularity.
- Improve your personal and professional fulfilment.
How does Personal Branding benefit Doctors?
Every time your name is mentioned, people make conclusions. Your brand represents how you are now seen as a doctor, but branding is not the same as marketing. Simply put, Personal online branding for doctors is about being genuine and providing value.
In today’s society, branding is becoming increasingly important, especially outside of the professional sector. Whether you work in a hospital or another healthcare facility, everyone you encounter is already aware of your brand.
Your listing on your hospital’s or practice’s website communicates information about you in a small and seemingly minor way.
If you do not actively manage your brand, it will be inconsistent, which will distract from how you are seen as a doctor and may hurt your image.
In a recent survey, 70 per cent of participants believed that they had defined their brand and 50 per cent believed that they were living it consistently. However, only 15 per cent had truly defined it and under 5 per cent were consistently managing it.
Branding is vital, more significant than most of us understand, both within and outside of medicine, even if most people outside of the business community don’t use the phrase. We can, however, control it once we are aware of it and possibly the research that confirms its significance. Because, of course, branding may function both positively and negatively,” he noted.
Finally, branding can assist you in expanding your practice, increasing referrals, and increasing the number of treatments you execute.
Having a great brand allows you to build a reputation that makes people want to work with you, builds trust in you, and sets expectations for quality and consistency from you.
How to define your brand?
Differentiating yourself is the goal of branding, and authenticity is essential.
Without this, branding would be nothing more than acting – a meaningless, stressful endeavour in which you attempt to portray a part that does not come easily to you.
Being yourself appears to be simple. However, it also necessitates that you fully know yourself, as well as your unique talents and strengths.
Developing your brand is a deliberate process that should not be rushed. Even if you don’t have a private practice, you should consider yourself an embedded entrepreneur. A successful brand allows you to present your best self and your hospital or practice.
The first step is to determine your skills and strengths. The purpose of establishing who you are and your unique qualities is to discover how you might use them to help others in your daily practice.
It can be beneficial to evaluate how others view you and what they value about you.
If there are any internet reviews about you or your practice, read them to acquire important insights. The more you understand the value you provide to people, the more relevant and compelling your brand will be.
Take some time to consider your mission, including why you chose your profession and why you continue to do it.
Keys to Branding
Branding begins with who you are and how others view you. However, the perception includes not just your competence but also your personality, including your standards and communication style.
Your brand’s success is closely related to the level of your soft talents. Soft skills include being able to:
- work well with others.
- Interact easily with people from different backgrounds.
- Reason under duress.
- Communicate clearly and persuasively.
- Working with a mentor or coach can help you improve these skills.
Personal online branding for doctors: How to share your brand?
Every interaction with your brand is an opportunity to share it. From a fast phone contact or a normal appointment to a casual discussion in the corridor, the people you speak with form an opinion of you and leave with an opinion of your brand.
In addition to these casual meetings, you may propagate your brand in a more purposeful, planned manner.
Thought leadership is very important for doctors. Your knowledge is what attracts and retains patients, making it an important element of your brand and an effective outreach tool.
Speaking to groups is one method to promote yourself as a thought leader. Reach out to the most relevant groups and events that could benefit from your experience. If your purpose is to be of assistance, you can build more genuine relationships and organically expand your network.
Write articles for journals, local newspapers, or newsletters to share your knowledge. The written word has the ability to make a significant and long-lasting impression.
Indeed, your internet presence is the most apparent method that your brand is shared. By developing and actively managing your brand online, you can reach the broadest audience and achieve the best outcomes.
Building a personal brand and making yourself visible online conveys the message to the rest of the world that you’re open to new opportunities and collaborations. The more you put yourself out there, talk to people, and share your thoughts on topics about which you’re knowledgeable and passionate, the more you’ll be contacted for exciting opportunities, such as appearing as a guest on a podcast, speaking at an event, commenting in a popular magazine, or reviewing content for a brand or company you admire. I was asked to speak at a Google event because of my own brand.
At Digikore Digital, we’re continuously looking for new medical specialists to work with. And we’ve identified several of our medical advisors thanks to their visibility online! We always need more content for the app and social media, so it’s ideal if you’re already comfortable in front of a camera.
If you’re interested in building your personal brand, contact Digikore Digital now!