The right audience for your brand is out there. As long as there is a need or a problem, brands are readily available to suggest solutions via a service or a product. The main question is, how do I reach the right audience through social media and marketing? Well, we’ve got the answer. Social Media & Marketing; Who is My Audience? Nearly everyone on earth is connected to the internet. To be accurate, 63.5% of the population is connected to…
Digital marketing is all about identifying and utilising the right touch points of where your customers are coming from. Businesses catering to different industries strive to identify and optimise these multi-channel touch points to the fullest. In general, the right digital marketing strategy is to pitch and convince your target audience to trust you enough to avail of your services. Most businesses that are starting stumble in the first lap of digital marketing i.e. they fail to identify the right…
The thing about social media is that these platforms are meant for the interaction and socializing of different people. Incorporating a social media marketing strategy without involving people in the community will not work for your brand’s development. According to statistics, nearly all marketers focus on increasing the brand awareness of a company (58%) and community/customer engagement (41%). Let’s dive deep into 15 short social media marketing hacks to grow your brand and move your audience through a specific customer…
When it comes to providing a solution for customers, organizations either opt to launch a product to help the masses or provide a service that would be a solution for the same. As such, as an organization, the digital marketing strategy is the ideal way to showcase yourself to the masses. Digital marketing has existed since the internet transitioned into Web 2.0. This new form of the internet made it more user-centric and friendly for storing data. It also forms…
With more than half of the world using social media daily, influencer marketing, and digital marketing for brands have been on the rise over the past 3-5 years. Nearly anyone with a set number of followers, catering to a niche, and posting content regularly can be called an influencer today. Brands track down and collaborate with influencers to reach a niche audience and for the promotion of their products. The best part about this type of marketing strategy? It works….
Digital marketing strategies are always changing. There is no denying that the marketing strategy of one company is going to differ from the other in terms of who and what they are targeting, what they are trying to achieve with their marketing strategy, and what the result is. Among all the different digital marketing strategies, one such strategy that is increasingly gaining popularity because of the targeted results that it gives is performance marketing. Wait, what is performance marketing? Performance…