Artificial Intelligence (AI) is reshaping digital marketing by helping brands understand customers better and act faster. From personalized recommendations and chatbots to predictive analytics and automated ad campaigns, AI enables marketers to deliver the right message at the right time. It improves targeting accuracy, reduces manual effort, and boosts ROI by analyzing large volumes of data in real time. As AI tools continue to evolve, digital marketing is becoming more data-driven, efficient, and customer-centric than ever before.