Artificial Intelligence (AI) is reshaping digital marketing by helping brands understand customers better and act faster. From personalized recommendations and chatbots to predictive analytics and automated ad campaigns, AI enables marketers to deliver the right message at the right time. It improves targeting accuracy, reduces manual effort, and boosts ROI by analyzing large volumes of data in real time. As AI tools continue to evolve, digital marketing is becoming more data-driven, efficient, and customer-centric than ever before.

Artificial Intelligence (AI) is reshaping digital marketing by helping brands understand customers better and act faster. From personalized recommendations and chatbots to predictive analytics and automated ad campaigns, AI enables marketers to deliver the right message at the right time. It improves targeting accuracy, reduces manual effort, and boosts ROI by analyzing large volumes of data in real time. As AI tools continue to evolve, digital marketing is becoming more data-driven, efficient, and customer-centric than ever before.

From Farming Roots to a ₹100 Crore Dairy Empire: The Unadvertised Success of Vastu Ghee In the world of startups, where high-tech visions usually grab the spotlight, there are still some who carve their path in traditional fields and make a big impact quickly. The journey of Bhupat Sukhadiya is one such story that stands out. Raised in a humble farming household, Bhupat’s early career was modest, managing production in a dairy plant for a small salary of Rs 2500….

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How EaseMyTrip Became the 2nd Largest Online Travel Platform in India: A Case Study in Innovation and Customer Focus Follow Rikant Pittie On Linkedin Instagram Remember when the travel and tourism industry was hit hard by the COVID-19 pandemic, leaving many travel-tech startups in the country without business?  The Pittie brothers – Nishant, Rikant, and Prashant – The brains behind EaseMyTrip, a startup that’s all about making travel easier were also facing the heat. But they did something extraordinary to…

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Vision, Grit, and Customer Focus: The Secret Ingredients Behind EaseMyTrip’s Billion-Dollar Empire Follow Rikant Pittie On Linkedin Instagram In the first six months of its beginning, one of the travel agents duped EaseMyTrip by booking air tickets using fake credit cards. The bootstrapped company encountered a loss of Rs 26 lakh overnight and was on the brink of a shutdown. But Rikant, Nishant, and Prashant Pitti – Founders of EaseMyTrip – didn’t lose hope. They borrowed some money. Their father…

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Building a Travel Empire: The Story of EaseMyTrip’s Rise from a Small Business to a Billion-Dollar Company Follow Rikant Pittie On Linkedin Instagram EaseMyTrip was once a small business built out of the founder’s room. Today, it is India’s second-largest online travel agency with a market cap in excess of one billion USD.  This is the fascinating story behind this OTA giant. Nishant, Prashant, and Rikant Pittie were unlike other kids in their neighborhood. They always had that entrepreneurial spark…

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Leading Kinetic into a New Era: Ajinkya Firodia’s Journey of Resilience, Triumph and Expansion Follow Ajinkya Firodia On Linkedin Instagram In the early 1970s, India was divided between people who stuck to their traditional bicycles and thrill-seekers who were fast adapting to scooters. For most of the middle-class population, cycles worked better because they were cheap, durable, and required minimal maintenance. On the other hand, motorcycles were attracting a lot of attention for the speed and comfort they offered, but…

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Bootstrapped to $1 Billion IPO – The Story of EaseMyTrip Follow Rikant Pittie On Linkedin Instagram In 2020, the travel industry was hit hard by the COVID-19 pandemic. Many companies were forced to close their doors, and the future of EaseMyTrip looked bleak. But the Pittie Brothers were not the ones who would give up so easily. They made a bold decision that would change the course of the company’s history. Read on to find out what they did. Beginning…

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The Bihari Boy Who Revolutionized the Indian Insurance Sector: The Story of Ankit Agrawal and InsuranceDekho Follow Ankit Agrawal On Linkedin Instagram The year was 2012.  Ankit Agrawal’s father was admitted to a hospital for 11-12 days. The family was, of course, concerned about his speedy recovery. Thankfully, his father had health insurance, which many Indians don’t have or care about, even today. However, upon completing the discharge formalities, the hospital handed them a bill of around 10 lakhs. For…

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