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social commerce strategy
Guide to Building a Social Commerce Strategy for Small Businesses

Guide to Building a Social Commerce Strategy for Small Businesses

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Today’s social media platforms—Facebook, Instagram, Snapchat, YouTube, and other regional platforms—have an influx of millions of users weekly. For small businesses, social media is the primary channel through which they generate awareness about their business. Leveraging social media for sales is what a social commerce strategy is all about. An effective and compact strategy is essential to optimize social media platforms for the direct selling of products and services. It is not only about how a business markets itself, but…

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meta ads checklist
Guide To Success: In-depth Meta Ads Checklist for Optimization

Guide To Success: In-depth Meta Ads Checklist for Optimization

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Since the inception of social media marketing, the corporate world has evolved dramatically. Nowadays, most people will use Facebook (now rebranded as Meta) as their primary advertising channel rather than traditional ones. Because of its large user base, Meta Ads is a go-to platform for marketing a small-to-medium firm (SME) or a conglomerate. After all, how could you possibly miss the point when you’re advertising on a platform with millions of users active at any given time? As experts in…

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Chatbot marketing
Reasons Why Chatbot Marketing is Your Website’s Most Powerful Tool

Reasons Why Chatbot Marketing is Your Website’s Most Powerful Tool

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Imagine a situation where you want to understand what all the services of a company are without having to go through all their website pages and read through all the content. Or one where you want a solution instantly and don’t want to go through the manual labor of finding out the solution from a company’s website. This is where the integration of a chatbot with a company’s website plays a key role. Chatbot marketing is essential for improving the…

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Digital Marketing Strategies
Trending Digital Marketing Strategies for Companies in the Service Industry

Trending Digital Marketing Strategies for Companies in the Service Industry

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When it comes to providing a solution for customers, organizations either opt to launch a product to help the masses or provide a service that would be a solution for the same. As such, as an organization, the digital marketing strategy is the ideal way to showcase yourself to the masses. Digital marketing has existed since the internet transitioned into Web 2.0. This new form of the internet made it more user-centric and friendly for storing data. It also forms…

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