Guide to Building a Social Commerce Strategy for Small Businesses
Today’s social media platforms—Facebook, Instagram, Snapchat, YouTube, and other regional platforms—have an influx of millions of users weekly. For small businesses, social media is the primary channel through which they generate awareness about their business. Leveraging social media for sales is what a social commerce strategy is all about. An effective and compact strategy is essential to optimize social media platforms for the direct selling of products and services. It is not only about how a business markets itself, but…