In the future of digital marketing, evolving tools, trends, and technology pave the way for capitalising on new possibilities. Keeping up with regular upgrades, on the other hand, maybe a daunting chore for site owners.
Prepare for the unexpected by reading up on forecasts regarding the future of digital marketing. Here are our predictions for the major content marketing trends in 2023 and beyond.
- In 2023, 50% of marketers want to boost their content marketing expenses, with 1 in 5 increasing by double digits.
- Social media presently accounts for 33% of all digital ad spending and is expected to grow further in 2023.
- 45% of small businesses already have a paid search strategy in place, and that number will grow as the demand for high-quality content grows.
- Customers who prefer to shop are more likely to buy items from businesses that offer augmented reality services (61%).
- Take advantage of improved technology and expand your business with the top digital marketing trends for 2023.
2023 Marketing Predictions
Everyone will be talking about three significant developments in digital marketing in the future. The first is the revival of Content Marketing as the primary marketing strategy for organisations. Prior to the pandemic, startup entrepreneurs and B2B SaaS marketers might consider buying social media advertisements to help in the growth of their firms.
They are now focusing much more on content marketing. Why? Because Google stated that content marketing is the most effective way to rank for buyer searches. According to the Content Marketing Institute, 50% of marketers will increase their content marketing budgets in 2023, with one-fifth increasing by double digits.
The second major trend is artificial intelligence-generated content. We will begin to understand the benefits of an AI-powered content marketing strategy. If we waste 60-70% of the stuff we make, AI will begin to compel us to reexamine what we create and why.
For more than two years, publications such as the Washington Post and others have used AI to produce templated content (think sports scores and highlights or crime stories).
We tested a few of these services and found none that can produce high-quality blog content or long-form articles at the level required to rank for search or respond to technical or professional thought leadership requirements. However, that future may not be far away.
Employee activation is the third most important trend. While AI will tell us what to develop, our best storytellers are our current people from throughout the organisation. Every organisation need the plan to engage these people as both content creators and the most effective distribution route for that material.
This is what we call The AI Paradox: the more machines advise humans what to do, the more marketing people we’ll need to generate and distribute that content.
We’re quite certain of a couple of things. For the time being, content marketing is here to stay. But what additional future digital marketing trends may we expect as we approach 2023?
The Future of Digital Marketing – Social Media
You may believe that social media is already ubiquitous, yet it still has an opportunity to expand. Social media presently accounts for 33% of all digital ad spending and is expected to grow further in 2023. While the future of social media may be something, well, more social, the expansion of these platforms is unlikely to slow anytime soon.
Social media will continue to infiltrate all aspects of our life, becoming truly linked with both online and offline services.
In an episode of the dystopian Netflix series Black Mirror, social networking has infiltrated the real world, with people rating their interactions with others and being rewarded with better housing and social status based on their overall rating.
Is it science fiction? Maybe for now, but the future isn’t that far away. Most of your phone’s applications are undoubtedly already exchanging data with your social media networks, and companies and recruiters are increasingly screening social media accounts before interviews.
So, what does this imply for marketers? As AI algorithms used in social media become more sophisticated, there will be a better understanding of each customer as an individual, as well as the ability to offer highly targeted offers and services.
The Rise of Micro-influencer Marketing
Influencer marketing has already increased in popularity in recent years, with top influencers on platforms such as Instagram and YouTube acquiring millions of followers and earning six figures from brand partnerships.
However, influencer marketing is still in its infancy. While it promises a higher ROI than more traditional advertising channels, there are still kinks to work out.
Fake followers are a major issue that is still being handled. There have been some prominent cases when brand/influencer relations have backfired.
Big-name influencers are also losing power as they accept more and more sponsored postings, which reduces the validity and effectiveness of their recommendations.
As consumers continue to value personal recommendations over being marketed to, it will make sense to invest more in “micro-influencers,” or social media users with a tiny but loyal following who can offer really authentic marketing messages to a trusted audience.
Influencers’ strength will be judged not by the sheer number of followers they claim, but by their personal interactions with each individual follower.
Video Overtaking All Other Digital Channels
For years, savvy marketers have understood the importance of online video. The Washington Post forecasted in 2015 that video will account for 80% of all online content by 2020.
We’re not quite there yet, but the video is already proving to be a strong medium, with live-streaming video in particular seeing a significant increase in the last year or two.
Video marketing can be extremely successful at increasing engagement levels, and consumer demand for video shows no signs of abating. YouTube has already surpassed Facebook as the second-most visited site (Google is number one, naturally).
If you haven’t adequately embraced video in your brand marketing, you’re already behind, but it isn’t too late to begin. Exciting things are becoming feasible with the mix of live video and augmented reality. Unique and creative videos are set to be the main content channel winner as we approach 2019.
Outsourcing to Digital Marketing Agencies
Outsourcing to a digital marketing agency may help you develop more content, whether you’re a small or large organisation. Creating enough high-quality content with in-house resources is difficult and might prevent you from capitalising on growth prospects.
Digital marketing is critical to success since it is the greatest way to rank on Google. So why not enlist the assistance of marketing experts? In 2023, 45% of small firms will have a sponsored search strategy in place. By outsourcing to digital marketing agencies, you can sit back, relax, and watch your business grow this year.
Where Do You Think Marketing is Going?
When it comes to the future of digital marketing, there is plenty of space for advancement. Share your 2023 digital marketing predictions in the comments section and on social media.
Get a head start on your 2023 content marketing strategy by working with marketing experts today. Digikore Digital is the best digital marketing agency in Pune. Contact us now and we will discuss the future of Digital Marketing of your business. Check out our website www.digikoredigital.com