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Guide to Building a Social Commerce Strategy for Small Businesses

Guide to Building a Social Commerce Strategy for Small Businesses

Today’s social media platforms—Facebook, Instagram, Snapchat, YouTube, and other regional platforms—have an influx of millions of users weekly. For small businesses, social media is the primary channel through which they generate awareness about their business. Leveraging social media for sales is what a social commerce strategy is all about. An effective and compact strategy is essential to optimize social media platforms for the direct selling of products and services. It is not only about how a business markets itself, but…

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Reasons Why Personal Online Branding For Doctors Works Well!

Reasons Why Personal Online Branding For Doctors Works Well!

Personal branding is how you communicate who you are to the rest of the world. Your personal brand is comprised of your voice, personality, hobbies, what you’re good at and enthusiastic about, and how you express those things to the world. Creating Personal Online Branding for Doctors opens up numerous chances for success. You may connect with fellow medical specialists and thought leaders on social media who you may never have met in person. We’ve met so many other doctors…

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10 Reasons to Go With a Digital Marketing Agency for Doctors

10 Reasons to Go With a Digital Marketing Agency for Doctors

There is no denying that the world and professions have changed and evolved for the better. A few years ago, there was no cure for Alzheimer’s, and no one thought a deadly virus like COVID-19 would surface. And yet, here we are. The internet is a boon that has aided many people on their evolutionary journey. The healthcare industry has also turned to AI-integrated systems, data collection, and the internet to make decisions. A digital marketing tactics company can assist…

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Reasons Your Online Brand Will Work Better than its Offline Counterpart!

Reasons Your Online Brand Will Work Better than its Offline Counterpart!

What happens when you Google the name of a company? This company’s official website can be found on the first page of search results. If no official online brand presence is established, you may be forced to learn bits and pieces from the web. Consider how many businesses in your neighbourhood are or are not online. Many of them will most likely avoid going digital. They may believe it will be costly and difficult to begin, or that it will…

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Getting On the Trend: How Moment Marketing Increases Brand Influence

Getting On the Trend: How Moment Marketing Increases Brand Influence

It is speculated that moment marketing trends work wonders for brands that are doing it. This trend, which top brands have been doing for ages, has recently been identified as a type of marketing strategy that nearly all brands are following. But, in retrospect, is this simply a passing trend, or is this trend going to last? In simple terms, a business’s moment marketing strategy involves leveraging global news and trends and transforming them into its brand communication to reach…

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Integrating Chatbot Marketing into Your EdTech Startup

Integrating Chatbot Marketing into Your EdTech Startup

Chatbots are known to be one of the best marketing tools for engaging potential customers with your brand. Chatbots are now deemed necessary in conversion pages of sites to help customers in decision-making. Here’s a comprehensive guide on why chatbot marketing and integration is an essential part of the digital marketing strategy of your brand.  Since the progress of the internet to a stage where videos and multiple sites were supported, there has been a steady rise in the uploading…

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Hacks to Targeting through Social Media

Hacks to Targeting through Social Media

The right audience for your brand is out there. As long as there is a need or a problem, brands are readily available to suggest solutions via a service or a product. The main question is, how do I reach the right audience through social media and marketing? Well, we’ve got the answer. Social Media & Marketing; Who is My Audience? Nearly everyone on earth is connected to the internet. To be accurate, 63.5% of the population is connected to…

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Why is Performance Marketing Important Today?

Why is Performance Marketing Important Today?

Digital marketing strategies are always changing. There is no denying that the marketing strategy of one company is going to differ from the other in terms of who and what they are targeting, what they are trying to achieve with their marketing strategy, and what the result is. Among all the different digital marketing strategies, one such strategy that is increasingly gaining popularity because of the targeted results that it gives is performance marketing. Wait, what is performance marketing? Performance…

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