branding

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Digital Touchpoints
Why You Need to Optimize Your Customers’ Digital Touchpoints Based on Analytics

Why You Need to Optimize Your Customers’ Digital Touchpoints Based on Analytics

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The correct way of optimizing your customers’ digital touchpoints could be the deciding factor on whether or not you have gained or lost a potential customer. By definition, digital touchpoints are all the different ways someone comes into contact with your brand or product through an online channel. This could be through social media, a blog, some PR that your brand has done that got traction or anything that made them aware that you as a brand exist.  The most…

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Reasons Why Your Brand Needs to Go Through a Digital Transformation

Reasons Why Your Brand Needs to Go Through a Digital Transformation

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The pandemic was an eye-opener for businesses worldwide and encouraged all industries to switch to a digital platform. Even traditional companies like schools that thought they required in-person teaching and learning were put to the test and forced to adapt to an online platform. The need for digital transformation around the world was as clear as day to everyone if they wanted themselves and their businesses to survive in the future.  Humans, when faced with adversaries, will do anything and…

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Email Marketing Tactics: Guaranteed Ways to More Email Open Rates

Email Marketing Tactics: Guaranteed Ways to More Email Open Rates

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Think about the scenario where you have given your name, number, and details on a website and expect more information from the brand you are interacting with. Do you receive an email from the brand about the confirmation of your information immediately after entering it on the website? This scenario is just a small portion of what email marketing is all about.  As you may have guessed, email marketing deals with everything related to the customer journey of leads that…

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Chatbot marketing
5 Chatbot and Conversational Marketing Benefits for Your Brand

5 Chatbot and Conversational Marketing Benefits for Your Brand

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For website optimization and getting customers engaged in what you offer, the best way to go forward is to integrate an effective communication system with chatbot marketing. Websites that have chatbots conversing on most action pages are known to have a higher conversion rate than websites that do not have an automatic chatbot integration. Looking at the bigger picture, chatbot marketing, email marketing, and other automated marketing tactics from the website are all part of the broader conversational marketing category. …

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Performance marketing
Why is Performance Marketing Important Today?

Why is Performance Marketing Important Today?

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Digital marketing strategies are always changing. There is no denying that the marketing strategy of one company is going to differ from the other in terms of who and what they are targeting, what they are trying to achieve with their marketing strategy, and what the result is. Among all the different digital marketing strategies, one such strategy that is increasingly gaining popularity because of the targeted results that it gives is performance marketing. Wait, what is performance marketing? Performance…

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