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Tag: Digital marketing strategies

Digital Touchpoints
Why You Need to Optimize Your Customers’ Digital Touchpoints Based on Analytics

Why You Need to Optimize Your Customers’ Digital Touchpoints Based on Analytics

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The correct way of optimizing your customers’ digital touchpoints could be the deciding factor on whether or not you have gained or lost a potential customer. By definition, digital touchpoints are all the different ways someone comes into contact with your brand or product through an online channel. This could be through social media, a blog, some PR that your brand has done that got traction or anything that made them aware that you as a brand exist.  The most…

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Email Marketing Tactics: Guaranteed Ways to More Email Open Rates

Email Marketing Tactics: Guaranteed Ways to More Email Open Rates

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Think about the scenario where you have given your name, number, and details on a website and expect more information from the brand you are interacting with. Do you receive an email from the brand about the confirmation of your information immediately after entering it on the website? This scenario is just a small portion of what email marketing is all about.  As you may have guessed, email marketing deals with everything related to the customer journey of leads that…

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Chatbot marketing
5 Chatbot and Conversational Marketing Benefits for Your Brand

5 Chatbot and Conversational Marketing Benefits for Your Brand

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For website optimization and getting customers engaged in what you offer, the best way to go forward is to integrate an effective communication system with chatbot marketing. Websites that have chatbots conversing on most action pages are known to have a higher conversion rate than websites that do not have an automatic chatbot integration. Looking at the bigger picture, chatbot marketing, email marketing, and other automated marketing tactics from the website are all part of the broader conversational marketing category. …

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Social Media
Hacks to Targeting through Social Media

Hacks to Targeting through Social Media

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The right audience for your brand is out there. As long as there is a need or a problem, brands are readily available to suggest solutions via a service or a product. The main question is, how do I reach the right audience through social media and marketing? Well, we’ve got the answer. Social Media & Marketing; Who is My Audience? Nearly everyone on earth is connected to the internet. To be accurate, 63.5% of the population is connected to…

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Digital Marketing Strategies
Trending Digital Marketing Strategies for Companies in the Service Industry

Trending Digital Marketing Strategies for Companies in the Service Industry

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When it comes to providing a solution for customers, organizations either opt to launch a product to help the masses or provide a service that would be a solution for the same. As such, as an organization, the digital marketing strategy is the ideal way to showcase yourself to the masses. Digital marketing has existed since the internet transitioned into Web 2.0. This new form of the internet made it more user-centric and friendly for storing data. It also forms…

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Performance marketing
Why is Performance Marketing Important Today?

Why is Performance Marketing Important Today?

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Digital marketing strategies are always changing. There is no denying that the marketing strategy of one company is going to differ from the other in terms of who and what they are targeting, what they are trying to achieve with their marketing strategy, and what the result is. Among all the different digital marketing strategies, one such strategy that is increasingly gaining popularity because of the targeted results that it gives is performance marketing. Wait, what is performance marketing? Performance…

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