marketing streategy

Guide to Building a Social Commerce Strategy for Small Businesses

February 6, 2023 access Comments 0 Comment

Today’s social media platforms—Facebook, Instagram, Snapchat, YouTube, and other regional platforms—have an influx of millions of users weekly. For small businesses, social media is the primary channel through which they generate awareness about their business. Leveraging social media for sales is what a social commerce strategy is all about. An effective and compact strategy is essential to optimize social media platforms for the direct selling of products and services. It is not only about how a business markets itself, but…

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Reasons Why Personal Online Branding For Doctors Works Well!

January 19, 2023 access Comments 0 Comment

Personal branding is how you communicate who you are to the rest of the world. Your personal brand is comprised of your voice, personality, hobbies, what you’re good at and enthusiastic about, and how you express those things to the world. Creating Personal Online Branding for Doctors opens up numerous chances for success. You may connect with fellow medical specialists and thought leaders on social media who you may never have met in person. We’ve met so many other doctors…

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B2B Digital Marketing Services for Healthcare Industry: The Basics

January 16, 2023 access Comments 0 Comment

B2B Digital Marketing Services for Healthcare Industry: The Basics India’s healthcare industry has been growing at a Compound Annual Growth Rate of 22%. The value of the healthcare industry as of 2022 was $8.8 billion. So, there’s no denying that healthcare is one of the most critical industries in the world and is fairly untapped in digital marketing. Digital marketing services for healthcare industry are a relatively new concept that has yet to bloom fully. The healthcare industry may not…

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Reasons Your Online Brand Will Work Better than its Offline Counterpart!

December 15, 2022 access Comments 0 Comment

What happens when you Google the name of a company? This company’s official website can be found on the first page of search results. If no official online brand presence is established, you may be forced to learn bits and pieces from the web. Consider how many businesses in your neighbourhood are or are not online. Many of them will most likely avoid going digital. They may believe it will be costly and difficult to begin, or that it will…

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Getting On the Trend: How Moment Marketing Increases Brand Influence

November 28, 2022 access Comments 0 Comment

It is speculated that moment marketing trends work wonders for brands that are doing it. This trend, which top brands have been doing for ages, has recently been identified as a type of marketing strategy that nearly all brands are following. But, in retrospect, is this simply a passing trend, or is this trend going to last? In simple terms, a business’s moment marketing strategy involves leveraging global news and trends and transforming them into its brand communication to reach…

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Why You Need to Optimize Your Customers’ Digital Touchpoints Based on Analytics

November 21, 2022 access Comments 0 Comment

The correct way of optimizing your customers’ digital touchpoints could be the deciding factor on whether or not you have gained or lost a potential customer. By definition, digital touchpoints are all the different ways someone comes into contact with your brand or product through an online channel. This could be through social media, a blog, some PR that your brand has done that got traction or anything that made them aware that you as a brand exist. The most…

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Reasons Why Your Brand Needs to Go Through a Digital Transformation

November 16, 2022 access Comments 0 Comment

The pandemic was an eye-opener for businesses worldwide and encouraged all industries to switch to a digital platform. Even traditional companies like schools that thought they required in-person teaching and learning were put to the test and forced to adapt to an online platform. The need for digital transformation around the world was as clear as day to everyone if they wanted themselves and their businesses to survive in the future. Humans, when faced with adversaries, will do anything and…

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Reasons Why Chatbot Marketing is Your Website’s Most Powerful Tool

November 5, 2022 access Comments 0 Comment

Imagine a situation where you want to understand what all the services of a company are without having to go through all their website pages and read through all the content. Or one where you want a solution instantly and don’t want to go through the manual labor of finding out the solution from a company’s website. This is where the integration of a chatbot with a company’s website plays a key role. Chatbot marketing is essential for improving the…

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How to Choose the Right Campaign Channels for Startups

October 28, 2022 access Comments 0 Comment

Digital marketing is all about identifying and utilising the right touch points of where your customers are coming from. Businesses catering to different industries strive to identify and optimise these multi-channel touch points to the fullest. In general, the right digital marketing strategy is to pitch and convince your target audience to trust you enough to avail of your services. Most businesses that are starting stumble in the first lap of digital marketing i.e. they fail to identify the right…

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