Blog – Page 4

Blog

Chatbot marketing
Integrating Chatbot Marketing into Your EdTech Startup

Integrating Chatbot Marketing into Your EdTech Startup

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Chatbots are known to be one of the best marketing tools for engaging potential customers with your brand. Chatbots are now deemed necessary in conversion pages of sites to help customers in decision-making. Here’s a comprehensive guide on why chatbot marketing and integration is an essential part of the digital marketing strategy of your brand.  Since the progress of the internet to a stage where videos and multiple sites were supported, there has been a steady rise in the uploading…

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Email Marketing Tactics: Guaranteed Ways to More Email Open Rates

Email Marketing Tactics: Guaranteed Ways to More Email Open Rates

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Think about the scenario where you have given your name, number, and details on a website and expect more information from the brand you are interacting with. Do you receive an email from the brand about the confirmation of your information immediately after entering it on the website? This scenario is just a small portion of what email marketing is all about.  As you may have guessed, email marketing deals with everything related to the customer journey of leads that…

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Chatbot marketing
5 Chatbot and Conversational Marketing Benefits for Your Brand

5 Chatbot and Conversational Marketing Benefits for Your Brand

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For website optimization and getting customers engaged in what you offer, the best way to go forward is to integrate an effective communication system with chatbot marketing. Websites that have chatbots conversing on most action pages are known to have a higher conversion rate than websites that do not have an automatic chatbot integration. Looking at the bigger picture, chatbot marketing, email marketing, and other automated marketing tactics from the website are all part of the broader conversational marketing category. …

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Chatbot marketing
Reasons Why Chatbot Marketing is Your Website’s Most Powerful Tool

Reasons Why Chatbot Marketing is Your Website’s Most Powerful Tool

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Imagine a situation where you want to understand what all the services of a company are without having to go through all their website pages and read through all the content. Or one where you want a solution instantly and don’t want to go through the manual labor of finding out the solution from a company’s website. This is where the integration of a chatbot with a company’s website plays a key role. Chatbot marketing is essential for improving the…

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Social Media
Hacks to Targeting through Social Media

Hacks to Targeting through Social Media

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The right audience for your brand is out there. As long as there is a need or a problem, brands are readily available to suggest solutions via a service or a product. The main question is, how do I reach the right audience through social media and marketing? Well, we’ve got the answer. Social Media & Marketing; Who is My Audience? Nearly everyone on earth is connected to the internet. To be accurate, 63.5% of the population is connected to…

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Campaign Channels
How to Choose the Right Campaign Channels for Startups

How to Choose the Right Campaign Channels for Startups

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Digital marketing is all about identifying and utilising the right touch points of where your customers are coming from. Businesses catering to different industries strive to identify and optimise these multi-channel touch points to the fullest. In general, the right digital marketing strategy is to pitch and convince your target audience to trust you enough to avail of your services. Most businesses that are starting stumble in the first lap of digital marketing i.e. they fail to identify the right…

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Brand Awareness
14 Hacks to Increasing Brand Awareness Through Social Media

14 Hacks to Increasing Brand Awareness Through Social Media

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The thing about social media is that these platforms are meant for the interaction and socializing of different people. Incorporating a social media marketing strategy without involving people in the community will not work for your brand’s development. According to statistics, nearly all marketers focus on increasing the brand awareness of a company (58%) and community/customer engagement (41%).  Let’s dive deep into 15 short social media marketing hacks to grow your brand and move your audience through a specific customer…

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Digital Marketing Strategies
Trending Digital Marketing Strategies for Companies in the Service Industry

Trending Digital Marketing Strategies for Companies in the Service Industry

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When it comes to providing a solution for customers, organizations either opt to launch a product to help the masses or provide a service that would be a solution for the same. As such, as an organization, the digital marketing strategy is the ideal way to showcase yourself to the masses. Digital marketing has existed since the internet transitioned into Web 2.0. This new form of the internet made it more user-centric and friendly for storing data. It also forms…

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Influencer Marketing
5 Influencer Marketing Hacks You Should Know About

5 Influencer Marketing Hacks You Should Know About

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With more than half of the world using social media daily, influencer marketing, and digital marketing for brands have been on the rise over the past 3-5 years. Nearly anyone with a set number of followers, catering to a niche, and posting content regularly can be called an influencer today. Brands track down and collaborate with influencers to reach a niche audience and for the promotion of their products.  The best part about this type of marketing strategy? It works….

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Performance marketing
Why is Performance Marketing Important Today?

Why is Performance Marketing Important Today?

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Digital marketing strategies are always changing. There is no denying that the marketing strategy of one company is going to differ from the other in terms of who and what they are targeting, what they are trying to achieve with their marketing strategy, and what the result is. Among all the different digital marketing strategies, one such strategy that is increasingly gaining popularity because of the targeted results that it gives is performance marketing. Wait, what is performance marketing? Performance…

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