Online Strategy

Reasons Your Online Brand Will Work Better than its Offline Counterpart!

December 15, 2022 access Comments 0 Comment

What happens when you Google the name of a company? This company’s official website can be found on the first page of search results. If no official online brand presence is established, you may be forced to learn bits and pieces from the web. Consider how many businesses in your neighbourhood are or are not online. Many of them will most likely avoid going digital. They may believe it will be costly and difficult to begin, or that it will…

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Why Digital Presence for Your Business is a Must ?

December 7, 2022 access Comments 0 Comment

What do you do when you want to find any product or service? You Google it, right? We all know that the internet is the direct mediator between the consumer and seller. You might not believe it, but even in this digital era and after such a pandemic breakout, 27% of small businesses don’t have a website. To establish a successful business in this decade, a digital presence for your business is very important. The whole market is shifting digitally…

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Here’s a Full-Proof Black Friday Marketing Strategy for Your Brand

November 23, 2022 access Comments 0 Comment

The single biggest day for a brand to sell their products and services – Black Friday is approaching this week. This day is the worlds most popular day after Thanksgiving in the United States. It also marks the start of holiday shopping around the world. As such, brands go out of their way to ensure that their Black Friday digital marketing strategy is top-notch. Think about Black Friday as a battleground for different brands. Everyone creates compelling marketing strategies to…

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Why You Need to Optimize Your Customers’ Digital Touchpoints Based on Analytics

November 21, 2022 access Comments 0 Comment

The correct way of optimizing your customers’ digital touchpoints could be the deciding factor on whether or not you have gained or lost a potential customer. By definition, digital touchpoints are all the different ways someone comes into contact with your brand or product through an online channel. This could be through social media, a blog, some PR that your brand has done that got traction or anything that made them aware that you as a brand exist. The most…

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Integrating Chatbot Marketing into Your EdTech Startup

November 14, 2022 access Comments 0 Comment

Chatbots are known to be one of the best marketing tools for engaging potential customers with your brand. Chatbots are now deemed necessary in conversion pages of sites to help customers in decision-making. Here’s a comprehensive guide on why chatbot marketing and integration is an essential part of the digital marketing strategy of your brand. Since the progress of the internet to a stage where videos and multiple sites were supported, there has been a steady rise in the uploading…

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Hacks to Targeting through Social Media

October 31, 2022 access Comments 0 Comment

The right audience for your brand is out there. As long as there is a need or a problem, brands are readily available to suggest solutions via a service or a product. The main question is, how do I reach the right audience through social media and marketing? Well, we’ve got the answer. Social Media & Marketing; Who is My Audience? Nearly everyone on earth is connected to the internet. To be accurate, 63.5% of the population is connected to…

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How to Choose the Right Campaign Channels for Startups

October 28, 2022 access Comments 0 Comment

Digital marketing is all about identifying and utilising the right touch points of where your customers are coming from. Businesses catering to different industries strive to identify and optimise these multi-channel touch points to the fullest. In general, the right digital marketing strategy is to pitch and convince your target audience to trust you enough to avail of your services. Most businesses that are starting stumble in the first lap of digital marketing i.e. they fail to identify the right…

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Why is Performance Marketing Important Today?

October 18, 2022 access Comments 0 Comment

Digital marketing strategies are always changing. There is no denying that the marketing strategy of one company is going to differ from the other in terms of who and what they are targeting, what they are trying to achieve with their marketing strategy, and what the result is. Among all the different digital marketing strategies, one such strategy that is increasingly gaining popularity because of the targeted results that it gives is performance marketing. Wait, what is performance marketing? Performance…

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