Blog – Page 3

5 Top Color Trends in 2023 for Your Digital Marketing Strategy

December 20, 2022 access Comments 0 Comment

BRAND. That’s all that matters when you are about to start a business. We all know what a brand is, but do you know the biggest obstacle in the branding process? – “What color should I choose?” Branding is critical to defining who you are and what you are offering to the customer. Brand colors are especially important when it comes to your company’s communication and digital marketing strategy. Why do I have to choose a brand color? Imagine the…

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Reasons Your Online Brand Will Work Better than its Offline Counterpart!

December 15, 2022 access Comments 0 Comment

What happens when you Google the name of a company? This company’s official website can be found on the first page of search results. If no official online brand presence is established, you may be forced to learn bits and pieces from the web. Consider how many businesses in your neighbourhood are or are not online. Many of them will most likely avoid going digital. They may believe it will be costly and difficult to begin, or that it will…

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Speed To Market – 9 Ways to Make it Successful

December 13, 2022 access Comments 0 Comment

Speed to the market concept is relevant for all businesses, but nowadays it is more important for online businesses. In this realm of the digital and internet world where information is a few seconds away, prioritizing speed to beat the market competition is important. Speed-to-market strategy is all about how fast you can get your product or service in the market from idea to a final product. With such advanced technology and smart innovation, being the first one to debut…

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The Future of Digital Marketing – Trends & Predictions You Need To Know !

December 8, 2022 access Comments 0 Comment

In the future of digital marketing, evolving tools, trends, and technology pave the way for capitalising on new possibilities. Keeping up with regular upgrades, on the other hand, maybe a daunting chore for site owners. Prepare for the unexpected by reading up on forecasts regarding the future of digital marketing. Here are our predictions for the major content marketing trends in 2023 and beyond. In 2023, 50% of marketers want to boost their content marketing expenses, with 1 in 5…

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Why Digital Presence for Your Business is a Must ?

December 7, 2022 access Comments 0 Comment

What do you do when you want to find any product or service? You Google it, right? We all know that the internet is the direct mediator between the consumer and seller. You might not believe it, but even in this digital era and after such a pandemic breakout, 27% of small businesses don’t have a website. To establish a successful business in this decade, a digital presence for your business is very important. The whole market is shifting digitally…

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The Synergy of Video Formats & the Customer-Buying Journey

December 2, 2022 access Comments 0 Comment

In any business, the customer is at the center of attention. A business that has no focus or connection with the needs, wants, or desires of a customer are on a slow journey toward failure. As a business owner, there are a lot of ways in which you can grab someone’s attention. The challenge is to use the correct medium and digital touchpoint to reach out to them. What’s most important for businesses that want to succeed with their digital…

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Getting On the Trend: How Moment Marketing Increases Brand Influence

November 28, 2022 access Comments 0 Comment

It is speculated that moment marketing trends work wonders for brands that are doing it. This trend, which top brands have been doing for ages, has recently been identified as a type of marketing strategy that nearly all brands are following. But, in retrospect, is this simply a passing trend, or is this trend going to last? In simple terms, a business’s moment marketing strategy involves leveraging global news and trends and transforming them into its brand communication to reach…

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Here’s a Full-Proof Black Friday Marketing Strategy for Your Brand

November 23, 2022 access Comments 0 Comment

The single biggest day for a brand to sell their products and services – Black Friday is approaching this week. This day is the worlds most popular day after Thanksgiving in the United States. It also marks the start of holiday shopping around the world. As such, brands go out of their way to ensure that their Black Friday digital marketing strategy is top-notch. Think about Black Friday as a battleground for different brands. Everyone creates compelling marketing strategies to…

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Why You Need to Optimize Your Customers’ Digital Touchpoints Based on Analytics

November 21, 2022 access Comments 0 Comment

The correct way of optimizing your customers’ digital touchpoints could be the deciding factor on whether or not you have gained or lost a potential customer. By definition, digital touchpoints are all the different ways someone comes into contact with your brand or product through an online channel. This could be through social media, a blog, some PR that your brand has done that got traction or anything that made them aware that you as a brand exist. The most…

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Reasons Why Your Brand Needs to Go Through a Digital Transformation

November 16, 2022 access Comments 0 Comment

The pandemic was an eye-opener for businesses worldwide and encouraged all industries to switch to a digital platform. Even traditional companies like schools that thought they required in-person teaching and learning were put to the test and forced to adapt to an online platform. The need for digital transformation around the world was as clear as day to everyone if they wanted themselves and their businesses to survive in the future. Humans, when faced with adversaries, will do anything and…

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