Blog – Page 2

Getting On the Trend: How Moment Marketing Increases Brand Influence

November 28, 2022 access Comments 0 Comment

It is speculated that moment marketing trends work wonders for brands that are doing it. This trend, which top brands have been doing for ages, has recently been identified as a type of marketing strategy that nearly all brands are following. But, in retrospect, is this simply a passing trend, or is this trend going to last? In simple terms, a business’s moment marketing strategy involves leveraging global news and trends and transforming them into its brand communication to reach…

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Here’s a Full-Proof Black Friday Marketing Strategy for Your Brand

November 23, 2022 access Comments 0 Comment

The single biggest day for a brand to sell their products and services – Black Friday is approaching this week. This day is the worlds most popular day after Thanksgiving in the United States. It also marks the start of holiday shopping around the world. As such, brands go out of their way to ensure that their Black Friday digital marketing strategy is top-notch. Think about Black Friday as a battleground for different brands. Everyone creates compelling marketing strategies to…

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Why You Need to Optimize Your Customers’ Digital Touchpoints Based on Analytics

November 21, 2022 access Comments 0 Comment

The correct way of optimizing your customers’ digital touchpoints could be the deciding factor on whether or not you have gained or lost a potential customer. By definition, digital touchpoints are all the different ways someone comes into contact with your brand or product through an online channel. This could be through social media, a blog, some PR that your brand has done that got traction or anything that made them aware that you as a brand exist. The most…

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Reasons Why Your Brand Needs to Go Through a Digital Transformation

November 16, 2022 access Comments 0 Comment

The pandemic was an eye-opener for businesses worldwide and encouraged all industries to switch to a digital platform. Even traditional companies like schools that thought they required in-person teaching and learning were put to the test and forced to adapt to an online platform. The need for digital transformation around the world was as clear as day to everyone if they wanted themselves and their businesses to survive in the future. Humans, when faced with adversaries, will do anything and…

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Integrating Chatbot Marketing into Your EdTech Startup

November 14, 2022 access Comments 0 Comment

Chatbots are known to be one of the best marketing tools for engaging potential customers with your brand. Chatbots are now deemed necessary in conversion pages of sites to help customers in decision-making. Here’s a comprehensive guide on why chatbot marketing and integration is an essential part of the digital marketing strategy of your brand. Since the progress of the internet to a stage where videos and multiple sites were supported, there has been a steady rise in the uploading…

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Email Marketing Tactics: Guaranteed Ways to More Email Open Rates

November 10, 2022 access Comments 0 Comment

Think about the scenario where you have given your name, number, and details on a website and expect more information from the brand you are interacting with. Do you receive an email from the brand about the confirmation of your information immediately after entering it on the website? This scenario is just a small portion of what email marketing is all about. As you may have guessed, email marketing deals with everything related to the customer journey of leads that…

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5 Chatbot and Conversational Marketing Benefits for Your Brand

November 8, 2022 access Comments 0 Comment

For website optimization and getting customers engaged in what you offer, the best way to go forward is to integrate an effective communication system with chatbot marketing. Websites that have chatbots conversing on most action pages are known to have a higher conversion rate than websites that do not have an automatic chatbot integration. Looking at the bigger picture, chatbot marketing, email marketing, and other automated marketing tactics from the website are all part of the broader conversational marketing category. …

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Reasons Why Chatbot Marketing is Your Website’s Most Powerful Tool

November 5, 2022 access Comments 0 Comment

Imagine a situation where you want to understand what all the services of a company are without having to go through all their website pages and read through all the content. Or one where you want a solution instantly and don’t want to go through the manual labor of finding out the solution from a company’s website. This is where the integration of a chatbot with a company’s website plays a key role. Chatbot marketing is essential for improving the…

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Hacks to Targeting through Social Media

October 31, 2022 access Comments 0 Comment

The right audience for your brand is out there. As long as there is a need or a problem, brands are readily available to suggest solutions via a service or a product. The main question is, how do I reach the right audience through social media and marketing? Well, we’ve got the answer. Social Media & Marketing; Who is My Audience? Nearly everyone on earth is connected to the internet. To be accurate, 63.5% of the population is connected to…

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How to Choose the Right Campaign Channels for Startups

October 28, 2022 access Comments 0 Comment

Digital marketing is all about identifying and utilising the right touch points of where your customers are coming from. Businesses catering to different industries strive to identify and optimise these multi-channel touch points to the fullest. In general, the right digital marketing strategy is to pitch and convince your target audience to trust you enough to avail of your services. Most businesses that are starting stumble in the first lap of digital marketing i.e. they fail to identify the right…

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